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Who are we ?

With over 60 years of history, OMV Yachting and Mercurio Saint-Tropez are now two major pillars of yachting in the Gulf of Saint-Tropez.

These two companies—each rooted in its family heritage—have helped make the Gulf one of the most iconic nautical destinations in the Mediterranean. Their merger in 2019 gave rise to a unique network, combining technical expertise, commercial excellence, and a privileged presence in the port of Saint-Tropez.

The beginnings of OMV: a pioneer in yachting in a booming gulf

The early 1960s marked a decisive period for Saint-Tropez. Glamour exploded: Brigitte Bardot, Les Caves du Roy, Le Byblos, the first gleaming yachts moored at the quay of honor…

It was in this bustling context that the Organisation Motonautique Varoise (OMV) was founded in Grimaud, at 319 route des Blaquières.

From the outset, OMV became a key player in local nautical development:

Thanks to its strategic position, OMV grew at the same pace as recreational boating in the region and built a solid reputation among boaters in Saint-Tropez.

The arrival of the De Keyser family: the modernization of OMV

In 2004, OMV was acquired by Gustaaf “Staaf” De Keyser, a Belgian entrepreneur who fell in love with the south of France.

With no initial experience in the nautical industry but equipped with a keen business sense, he transformed OMV into a modern, high-performing company with a strong focus on excellence.

Today, OMV is:

Under his leadership, OMV has partnered with prestigious shipyards: Solaris Power, Cranchi, De Antonio, Pirelli, and more recently Santasevera Yachts, the future star of the Gulf.

Mercurio Saint-Tropez : a legendary story at the heart of the port

Long before their merger, Mercurio Saint-Tropez had also made its mark on the region’s nautical history.

Based in the port of Saint-Tropez for decades, Mercurio became an iconic address thanks to its houseboat, a veritable showcase moored alongside visiting yachts.

Mercurio was:

An iconic family business, founded by Antoine Mercurio, a key figure in the port of Saint-Tropez since the 1960s. Born in 1930 in Mostaganem (Algeria), he arrived on the French Riviera after independence and quickly built a reputation as an outstanding yacht broker.

A pioneer of yachting in Saint-Tropez: in 1962-63, with his brother, he imported the first Rivas from Italy, which were then unavailable anywhere else. They first created Mercurio Frères, then the famous company Sportmer, which became the undisputed benchmark for luxury runabouts in the port.

A passionate legacy, carried on by Antoine Mercurio himself, a model collector and true boat lover, who had created a small private museum dedicated to naval history.

A reputation forged by a life dedicated to sailing: Antoine Mercurio, who passed away at the age of 87, leaves behind an indelible mark on the maritime history of Saint-Tropez.

Today, Mercurio Saint-Tropez is entering a new phase in its history. Under new management, the company is continuing its legacy while accelerating its modernization and strengthening its premium positioning in the port of Saint-Tropez.

The team, composed of experienced captains, an attentive pontoon operator, and a versatile secretary, forms a passionate, motivated group entirely dedicated to serving boaters.

The structure has recently been transformed thanks to several major developments:

Whether it’s for a rental, boarding, assistance, or simple information, visitors enjoy a tailor-made, professional, and warm service.

Mercurio thus continues to bring its legendary history to life while asserting a more modern, elegant identity that is resolutely focused on the customer experience.

2019: the meeting of two institutions

In 2019, Omv Yachting acquired Mercurio Saint-Tropez. This natural merger brings together two companies that share the same values: tradition, service, customer focus, expertise, and a passion for boating.

Today, the group’s strength lies in its perfect complementarity:

Mercurio brings:

OMV brings:

Together, we are establishing ourselves as a key player in boating in the Gulf.

Boat sales: an enhanced premium offering

Thanks to the OMV + Mercurio merger, boaters benefit from one of the most comprehensive offerings in the Gulf in terms of new and used boats.

OMV is a dealer for some of Europe’s most renowned brands:

Customers can meet the teams:

The charter fleet,

also inherited from Mercurio’s expertise, offers exclusively high-end yachts with skippers.

Among the available vessels are a few examples:

An ideal experience for exploring Pampelonne, the creeks of the Var, Porquerolles, or Port-Cros.

In high season, expect to pay from €2,500 per day for a luxury vessel.

Conclusion: OMV Yachting & Mercurio Saint-Tropez, an unbeatable duo in luxury yachting

By combining their histories and expertise, OMV Yachting and Mercurio Saint-Tropez have created a unique group in the Gulf:

close at hand, experienced, technically flawless, and perfectly positioned to meet the expectations of a demanding international clientele.

Whether you want to buy a boat, rent a high-end yacht, or have your vessel maintained and winterized, OMV + Mercurio now offer you the best in yachting in Saint-Tropez.

Need a quote? Contact us